At the end of the day, the best community outreach the breweries can utilize is their beer. Craft beer gives brewers and drinkers alike a chance to experiment with names, flavors and styles of beer.
“We just want to try and help and to promote craft beer and our brand in general,” Carson said.
The unique tastes of craft beer give owners a chance to reach customers who may not like other domestic brands of beer. Maidens even takes its female-inspired name to a new level—each of its signature brews has a woman’s name. They currently have a Honey Blonde Ale called “Jessica” and a West Coast IPA called “Karen.” Mills hopes to counter the stereotype that beer is a “male” beverage and also provide an opportunity for people to connect with a “beer identity.”
By keeping their beer local, each owner impacts the community economically as well. Even though Carson works with a national distributor tied to larger brands, the beer and the money is still staying in the community. Local employees do the research and quality control and they work hard to make sure each batch turns out the way it should.
“We are a local establishment,” Carson said. “It’s not just us. There are many local shops and stores and restaurants. 100 percent of the money stays here.” There is now a generation of drinkers who have grown up with local craft beers. They are educated, know what they want and want more of it. Local brewers plan to continue introducing new flavors always catering to their clientele with a fresh product. Sometimes they work together along the way.
There is a strong fraternity of brewers in Evansville and the surrounding areas. In order to provide new flavors and pioneer unique styles, information and resources must be shared. Carson works with larger breweries through his distributor. “They help us out even though they are the big guys,” he said.
Turner said he once met the head brewer of Samuel Adams and has called him since for brewing Advice.
By supporting each other and their community, local Evansville breweries have become the center of beer culture in the area, and they plan to continue building on their success.
Local breweries have adapted over time so they can offer the community the best local product and experience they can get. With new flavors coming out frequently and festivals to prepare for, each owner has a full plate. But Carson believes this high demand for fresh local beer can only lead to expansion. “I think we have the potential to have a lot more brewpubs in Evansville,” he said.
With Myriad Brewing Company’s 2018 opening, it is clear that Evansville’s long history with local beer is far from over. No matter if you prefer Turoni’s family-friendly pizza spot, Maidens modern twist on drink names and food or Carson’s intimate taproom, there is a brewery and a beer for you in Evansville. Whether you’re spending too much money at the Fall Festival or distracting yourself from homework, enjoy a fresh cold beer at one of the many local breweries. Just don’t forget to procrastinate—and drink—responsibly.